Founders Routine - Soothe
Founders Routine - Soothe
Discover our ultimate natural skincare routine. Simple and effective
What's included
What's included
Water Cream
Wild Balm
Lip Balm
Description
Description
Discover our iconic natural skincare routine. The perfect place to start soothing and nourishing your skin.
Water Cream
A clean, modern face moisturizer for skin that prefers lightness with real performance. Layers beautifully under oils and balms, or stands alone.
Wild Balm
A restorative, nutrient-dense tallow balm designed to nourish, protect, and comfort skin under stress. Built on a rich foundation of grass-fed tallow, babassu oil, and castor oil, it delivers long-lasting barrier support while staying breathable and comfortable on skin.
Lip Balm, on us
Every Founders Bundle includes a Free buttery lip balm to soften and hydrate lips, rounding out a full face daily routine.
Ingredients
Ingredients
Water Cream: Citrullus Vulgaris (Watermelon) Fruit Water, Pelargonium Graveolens (Geranium) Water, Citrus Aurantium Amara Flower Water, Cetearyl Olivate (and) Sorbitan Olivate, Water, Salix Alba (Willow) Bark Extract, Rubus Villosus (Blackberry) Seed Oil, Squalane, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Glycerin & Water & Opuntia Tuna Flower/Stem Extract, Ricinus Communis (Castor) Seed Oil, Glycerin, Cetyl Alcohol, Populus Tremuloides (Aspen) Bark Extract, Cyamopsis Tetragonoloba (Guar Gum), Citrus Grandis (Grapefruit) Seed Extract
Wild Balm: Adepis Bovis, Orbignya Oleifera (Babassu) Seed Oil, Ricinus Communis (Castor) Seed Oil, Sambucus Nigra (Elderberry) Fruit Extract, Amaranthus Caudatus (Amaranth) Seed Extract (and) Rosmarinus Officinalis (Rosemary) Leaf Extract, Nigella Sativa (Black Cumin) Seed Extract, Rosa Canina (Rose Hip) Seed Extract and Rosmarinus Officinalis (Rosemary) Leaf Extract, Lactobacillus/Papaya Fruit Ferment Extract & Carica Papaya (Papaya) Seed Oil, Tanacetum Annuum Flower Oil, Lavandula Angustifolia, Oil
Lip Balm: Camellia Oleifera (Camellia) Seed Oil, Cocos Nucifera (Coconut) Oil and Aloe Barbadensis Leaf Extract, Beeswax, Theobroma Grandiflorum (Cupuacu) Seed Butter, Garcinia Indica Seed Butter, Vanilla Planifolia Fruit Extract, Caprylic/Capric Triglyceride, Butter Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sambucus Nigra (Elderberry) Fruit Extract
How to use
How to use
Apply Water Cream to clean, slightly damp skin. Gently massage into the face and neck using upward, circular motions until fully absorbed.
Layer Wild Balm on top to lock in moisture and give skin the nourishment it needs every day.
Use morning and evening as the final step in your skincare ritual, or layer under facial oil or balm for added nourishment.
For best results, apply immediately after cleansing or misting to help seal in hydration.
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Our NO List
Water Cream, Wild Balm, and Lip Balm are built on fruit and flower waters, tallow, beeswax, and whole plant extracts. Here is what all three leave out.
- Mineral Oil or Petrolatum
- Parabens
- Phthalates
- Synthetic Fragrance
- Sulfates
- Silicones
- PEGs
- Synthetic Dyes

Key Ingredients
Watermelon Hydrosol
Citrullus Vulgaris (Watermelon) Fruit Water
Steam-distilled from fresh watermelon fruit to deliver lightweight hydration and a naturally subtle, fruity aroma. Softening, soothing, and revitalizing. Watermelon hydrosol delivers lightweight hydration, a subtle fruity aroma, and skin-loving antioxidants like lycopene and Vitamin C.
Geranium Hydrosol
Pelargonium Graveolens (Geranium) Water
Steam-distilled from fresh rose geranium blossoms. Geranium hydrosol acts as a multi-tasking dermal adaptogen. It helps balance oil production, calms redness, and is deeply hydrating for all skin types.
Neroli Hydrosol
Citrus Aurantium Amara (Neroli) Flower Water
Neroli hydrosol is the aromatic water produced during the steam distillation of bitter orange blossoms (Citrus aurantium). It contains water-soluble botanical compounds and trace essential oil constituents known for their soothing, balancing, and antioxidant properties.
Willow Bark Bioferment
Water, Salix Alba (Willow) Bark Extract
Willow Bark Bioferment is a naturally derived botanical active created by fermenting willow bark (Salix alba) using beneficial microorganisms. This fermentation process enhances bioavailability and skin compatibility while yielding naturally occurring salicylate derivatives, organic acids, and skin-conditioning compounds.
Olive Squalane
Squalane
Olive-derived squalane is a highly stable, lightweight emollient produced by hydrogenating squalene originally sourced from olives. It closely mimics the skin’s natural lipids, making it exceptionally biocompatible and well tolerated across skin types.
Prickly Pear Extract
Glycerin & Water & Opuntia Tuna Flower/Stem Extract
Prickly pear extract is derived from the fruit or pads of Opuntia ficus-indica, a cactus plant adapted to extreme desert environments. It is naturally rich in polysaccharides, betalains, flavonoids, and minerals that support skin hydration, antioxidant protection, and barrier resilience. In topical formulations, prickly pear extract helps improve moisture retention, soothe visible stress, and promote a healthier-looking complexion.
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